Question:
Will the Apple iPhone maintain its prototypical brand status in other overseas markets? What marketing strategies do you think it should adopt to sustain its position in these other overseas markets?
Answer:
Yes, the Apple Iphone will maintain its prototypical brand status in overseas markets due to the advantages that come with a brand status. These include :
a) Customer recognition : due to the strong brand name for Apple Iphone, this has contributed to customets choosing it over other brands
b) competitive advantage : most consumers in the mobile industry recogbize the Apple Iphone hence this has given the product a competitive advantage.
c) Easy introduction of new products : customer recognition and competitive advantage have inspired the Apple Iphone to introduce new products eg Iphone watch
PART B
Inorder for Apple Iphone to maintain its position it has to do the following :
i) be flexible and innovative in the ever-changing world. The Apple company needs to be able to accommodate the ever changing needs of a consumer. This will involve adding additional features to thr device eg Camera, Applications etcii) obtain customer feedbacks so that the company is able to make any amendments from complaints made