Identify a leading international brand and examine its goals related to corporate responsibility. Also, consider the brand's values. Do these goals and values genuinely support the brand's leadership status?
Expert Answer
Apple - goals related to corporate responsibility.
• Promoting education, including special education and employment enhancing vocational skills and livelihood enhancement projects;
• Ensuring environmental sustainability;
• Promoting gender equality and women's empowerment;
• Promoting healthcare including preventive healthcare;
• Contributing to — or funding — technology incubators located within academic institutions which are approved by the central government of India from time to tim
• Providing disaster relief under applicable items in Schedule VII of the CSR Requirements; and
• Providing financial assistance to reputable non-governmental organisations (1\IGOs') working in any of the above-indicated areas.
Brand Values
As of 2021, Apple was the most valuable brand in the world with an estimated brand value of about 263.4 billion U.S. dollarsApple's brand value has seen some tumultuous changes throughout the last decade, but in 2020 it stood at an impressive 352 billion U.S. dollars. In fact, that year Apple managed to secure the second spot in a ranking of the most valuable brands worldwide, second to Amazon, and ahead of Google and Microsoft
Goals and values genuinely support the brand's leadership status
Yes it support the brand's leadership stat us. According to tim cook
• Apple believe that we're on the face of the Earth to make great products.
• Apple believe in the simple, not the complex.
• Apple believe that we need to own and control the primary technologies behind the products we make.
• Appleparticipate only in markets where we can make a significant contribution.
• We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
• We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
• Apple don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change.
Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company's identity the principles, beliefs or philosophy of values.